Light-Up Whisky Bottle Attracts Attention In Nightclubs

It's a gimmick but a pretty cool one. Ballantine's Finest whisky has created a new bottle with a luminescent coating that appears to react to music. The bottle is not being sold retail but is for use in pubs and nightclubs in Europe. The dark blue bottle was created by London-based packaging agency The Core and is part of Ballantine's 'Listen to Your Beat' campaign. The bottle has an electroluminescent label that lights up intermittently giving the look of an equalizer responding to music.